tl;dr Social

There's a lot of news on social content out there. Here's where you'll find the most interesting and important bits on publishing the most engaging content on social sites for publsihers and brands.


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Some really good tips in this article on how to drive visitors to an e-commerce site.

(via Drive Millions of Visitors to Your E-commerce Site Using Pinterest)

So to determine if any given Page post shows up in the news feed, Facebook looks at four main factors:

1. If you interacted with an author’s posts before. If you Like every post by a Page that Facebook shows you, it will show you more from that Page.

2. Other people’s reactions to a specific post. If everyone else Facebook shows a post to ignores it or complains, it’s less likely to show you that post.

3. Your interaction with posts of the same type in the past. If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.

4. If that specific post has received complaints for other users who have seen it, or the Page who posted it has received of lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.

At long last! 

And surprise (not really)…the profiles look strikingly similar to Facebook. 

instagram:

You’ve asked for Instagram on the web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the web!

Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share…

"Tweriod + Buffer"

Only in the business of social media does this phrase make sense.

So the takeaway of Berk’s study isn’t just Facebook’s current, huge influence on the web (although that’s definitely part of it — one fifth of all pages! around the world!). The takeaway is also — and maybe more so — the power of Facebook’s infrastructure as it’s thus far been integrated into the web. And the takeaway is also the social and structural and intellectual implications of that synthesis

betaworks:

betaworks has acquired the core assets of Digg. Digg is one of the great internet brands, and it has meant a great deal to millions of users over the years. It was a pioneer in community-driven news.

We are turning Digg back into a startup. Low budget, small team, fast cycles….

These are actually pretty good tips.

Ooh, shiny!

Standout feature:

Highlighting content around selected events with the best Tweets and photos

trackswell:

Facebook is the largest marketing channel for most musicians and bands. Surprisingly, it’s also the one they know the least about. So in this guide, we’re going to breakdown why Facebook is important, how it works, and most importantly, the specific steps you can take to make Facebook work for…

Really good tips in this post.

Tweets with one or two hashtags had 21 percent higher engagement than those with three or more pound signs. Anything above two hashtags led to a drop in engagement, the report found.