tl;dr Social

Some really good tips in this article on how to drive visitors...

Mon, 13 May 2013 11:26:33 -0700

Some really good tips in this article on how to drive visitors to an e-commerce site.

(via Drive Millions of Visitors to Your E-commerce Site Using Pinterest)

A clear explanation (or reminder!) of how edgerank works

Fri, 16 Nov 2012 14:14:48 -0800

So to determine if any given Page post shows up in the news feed, Facebook looks at four main factors:

1. If you interacted with an author’s posts before. If you Like every post by a Page that Facebook shows you, it will show you more from that Page.

2. Other people’s reactions to a specific post. If everyone else Facebook shows a post to ignores it or complains, it’s less likely to show you that post.

3. Your interaction with posts of the same type in the past. If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.

4. If that specific post has received complaints for other users who have seen it, or the Page who posted it has received of lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.

Instagram Blog: Announcing Instagram Profiles on the Web!

Mon, 05 Nov 2012 11:45:44 -0800

Instagram Blog: Announcing Instagram Profiles on the Web!:

At long last!

And surprise (not really)…the profiles look strikingly similar to Facebook.

instagram:

You’ve asked for Instagram on the web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the web!

Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share…

5 Twitter Tools to Enhance Your Marketing

Tue, 24 Jul 2012 09:50:41 -0700

5 Twitter Tools to Enhance Your Marketing:

“Tweriod + Buffer”

Only in the business of social media does this phrase make sense.

So the takeaway of Berk’s study isn’t just...

Thu, 12 Jul 2012 17:44:30 -0700

So the takeaway of Berk’s study isn’t just Facebook’s current, huge influence on the web (although that’s definitely part of it — one fifth of all pages! around the world!). The takeaway is also — and maybe more so — the power of Facebook’s infrastructure as it’s thus far been integrated into the web. And the takeaway is also the social and structural and intellectual implications of that synthesis

Stowe Boyd: Betaworks Acquires The Assets Of Digg

Thu, 12 Jul 2012 15:52:39 -0700

Stowe Boyd: Betaworks Acquires The Assets Of Digg:

betaworks:

betaworks has acquired the core assets of Digg. Digg is one of the great internet brands, and it has meant a great deal to millions of users over the years. It was a pioneer in community-driven news.

We are turning Digg back into a startup. Low budget, small team, fast cycles….

3 Simple Yet Little-Known Ways to Get More Repins

Thu, 12 Jul 2012 10:22:10 -0700

3 Simple Yet Little-Known Ways to Get More Repins:

These are actually pretty good tips.

Twitter for iOS, Android gets expanded tweets, new notifications, and more, removes ‘via 3rd party client’ note - The Next Web

Tue, 10 Jul 2012 11:55:00 -0700

Twitter for iOS, Android gets expanded tweets, new notifications, and more, removes ‘via 3rd party client’ note - The Next Web:

Ooh, shiny!

Standout feature:

Highlighting content around selected events with the best Tweets and photos

Trackswell: Facebook For Musicians: A Definitive Guide

Mon, 09 Jul 2012 15:58:54 -0700

Trackswell: Facebook For Musicians: A Definitive Guide:

trackswell:

Facebook is the largest marketing channel for most musicians and bands. Surprisingly, it’s also the one they know the least about. So in this guide, we’re going to breakdown why Facebook is important, how it works, and most importantly, the specific steps you can take to make Facebook work for…

Really good tips in this post.

"Tweets with one or two hashtags had 21 percent higher engagement than those with three or more pound..."

Mon, 09 Jul 2012 14:28:51 -0700

“Tweets with one or two hashtags had 21 percent higher engagement than those with three or more pound signs. Anything above two hashtags led to a drop in engagement, the report found.”

- How to Improve Your Twitter Engagement Rate : The World :: American Express OPEN Forum

"…”looking closer into Facebook’s code, he found more references that point to how..."

Tue, 03 Jul 2012 14:50:49 -0700

“…”looking closer into Facebook’s code, he found more references that point to how Facebook might be thinking about how users can share purchasing information with each other.””

- Little “Want” Button Code Forshadows Big Things For Facebook Ecommerce | TechCrunch

How do you grow your Twitter base? “Tweet hard, fast and...

Tue, 26 Jun 2012 17:03:23 -0700

How do you grow your Twitter base?

“Tweet hard, fast and often”

(via Adam Huie : How do you grow your customer/client/user base? | 30 Second MBA)

“This would seem to indicate that not only is Friday a bad...

Tue, 26 Jun 2012 10:53:16 -0700

“This would seem to indicate that not only is Friday a bad day to start a campaign (many campaigns, little engagement), but that Tuesday is the best day (less clutter, better results). But Fisher was quick to point out that timing isn’t just about “the best day” you read about in some blog post, such as this one…”

"Among the findings: Twitter engagement rates for brands are 17% higher on Saturday and Sunday..."

Tue, 26 Jun 2012 10:31:45 -0700

“Among the findings: Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, most brands aren’t taking advantage of this phenomenon and, on average, only 19% of the brands’ tweets were published on the weekend. If a brand spaced its tweets out evenly throughout the week, then 28.6% should occur on the weekends.”

- Sorry, Marketers, You’re Doing Twitter Wrong [REPORT]

An interesting post with tactical findings. Looks like brands need to find some weekend coverage now.

washingtonpoststyle: We’d like to say: “Radars become a lot...

Tue, 26 Jun 2012 10:21:46 -0700

washingtonpoststyle:

We’d like to say: “Radars become a lot less prized when you can buy them, and Tumblr becomes a lot less fun when it’s a market.”

But we can’t, really, because we’re all for people figuring out how to make money online. It’s our future and all. (We also like abs.)

"Essentially, YouTube RealTime allows viewers and creators to track the exact moment that comments..."

Mon, 25 Jun 2012 17:54:04 -0700

““Essentially, YouTube RealTime allows viewers and creators to track the exact moment that comments are attached to a YouTube video. If you read the comments section of any YouTube video, you will see comments that are marked with a time reference.””

- YouTube RealTime Is The New Tool For Content Creators

Facebook Pages Manager gets messaging, check-in Insights, tweaked notifications

Mon, 25 Jun 2012 17:50:21 -0700

Facebook Pages Manager gets messaging, check-in Insights, tweaked notifications:

Small but helpful changes.

Want your work to be shared? Make readers feel something | Poynter.

Fri, 22 Jun 2012 15:51:34 -0700

Want your work to be shared? Make readers feel something | Poynter.:

“I don’t think it’s an accident that right now the only reaction button that’s available on Facebook is to ‘like’ things,” BuzzFeed Managing Editor Scott Lamb told me. “That’s how we operate as humans, and social media tends to mimic that.”

A good reminder that feel good, positive, warm and fuzzy works well on Facebook.

"Thankfully, some of the big tech companies are realizing that broadcasted stupidity makes for a bad..."

Tue, 12 Jun 2012 23:26:20 -0700

“Thankfully, some of the big tech companies are realizing that broadcasted stupidity makes for a bad user experience. Instead they’re focusing on customized “relevance” that’s relative to who you are and who you’re connected to. If you don’t like what you see, it’s your own fault.”

- Twitter, Facebook, and Airtime Are Waging War Against The Internet’s Stupidity | TechCrunch

"For more than seven years we’ve been helping publishers find deeper relationships with their users..."

Mon, 04 Jun 2012 23:09:43 -0700

“For more than seven years we’ve been helping publishers find deeper relationships with their users and to make their sites more social and engaging. Together with Google, we’re super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike.”

- Social chat/advertising company Meebo • Announcing that Google’s acquired them for a rumored sum of $100 million. But that’s only part of the story — the company’s reportedly laid off many staffers in the wake of the acquisition. Meebo’s model has evolved significantly over the years, most recently as a toolbar that many major sites, including Mashable and Slate, have used. No word on whether the company’s sticking around as a product of Google. (via shortformblog)